MAPLE PLAIN, Minn. — Every year at the Minnesota Cattle Industry Convention, the Minnesota Beef Council announces the winner of the Prime Promoter award. This year’s convention was held December 6th – 7th at River’s Edge Convention Center in St. Cloud, Minnesota.
The Prime Promoter Award was started in 2017 by the Minnesota Beef Council and the Beef Checkoff Program and is given to recognize any group or organization who performs outstanding promotion of beef throughout the year. Winners of the Prime Promoter Award are provided with a plaque and $500 to go towards beef promotions. This year’s recipient of the award was Three Rivers Cattlemen’s Association.
Three Rivers Cattlemen’s is an active, local affiliate cattlemen’s organization. The association encompasses Dodge, Goodhue, and Olmstead county, as well as other surrounding counties. The group regularly goes above-and-beyond to assist in promoting beef. As a nonprofit organization, they promote and provide education to youth, public, and its beef producers about cow/calf and feedlot production, cooking, and nutritional information on beef.
The association gives back to youth organizations such as 4-H and FFA through supporting the beef project in each county that has members. Additionally, they provide a youth scholarship to a high school senior or freshman pursuing college education in agriculture.
Serving beef extensively throughout the region is also something the Three River’s Cattlemen’s Association believes in and facilitates. Of these events is the Burger Barn at the Goodhue County Fair where one of their feature items is the “Raging Bull Burger,” providing a t-shirt to customers who order it along with selling beef seasoning. Other events the association grills at includes the Goodhue Family Fun Fest, AGR North Star Classic Cattle Show, and the association’s annual meeting.
Present at the convention to receive the award on behalf of the entire Three River’s Cattlemen’s Association were Amanda Armstrong and Carl Sackreiter, both beef producers and members of the organization holding leadership positions. Carl is a cow/calf and feedlot producer as well as a nutritionist for a local co-op, serving as the President of Three Rivers Cattlemen’s.
“We’re very honored to receive the Prime Promoter Award,” said Sackreiter. “Our association has been around since 1989 and continues to support the beef industry by promoting and providing education to our producers and consumers.”
Three Rivers Cattlemen’s has an active social media presence and uses the platform to educate others on the many benefits of beef, including pertinent topics from both the Minnesota Beef Council and the Minnesota State Cattlemen’s Association.
To follow along with activities of this association, follow them on Facebook at Three Rivers Cattlemen. For more information on the Minnesota Beef Council, visit mnbeef.org.
About the Minnesota Beef Council
The Minnesota Beef Council was established in 1967 and is funded and managed by beef farmers and ranchers. Through the Beef Checkoff Program, $1 is obtained for every head of cattle sold. The council utilizes promotion, research, and education to strengthen beef demand and improve the marketing climate of beef. To learn more about beef, visit mnbeef.org and follow us on Facebook and Instagram at Minnesota Beef.
–Minnesota Beef Council
