KANSAS CITY, Mo. — Research from The Center for Food Integrity (CFI) proves that transparency is a key driver in building trust with consumers. Roxi Beck, CFI’s director of consumer engagement, will return to the Animal Agriculture Alliance’s Stakeholders Summit to share the seven keys for building trust in food. The 2024 Summit, themed “Ready, Set, Solve! Advancing Animal Agriculture” takes place May 8-9 in Kansas City, Mo. Register by April 12 to secure current registration rates and book discounted hotel rooms here.
Refer a friend to the 2024 Summit who has never attended a previous Summit and you’ll both be entered in a drawing to win a $100 gift card! Referred registrants need to list your name as the person who recommended them when they register for the event. Each referral will count as one entry and there is no limit on the number of entries for referrers. Two $100 gift cards will be awarded during the Summit – one drawing for referrers and one drawing for those who were referred. All registrations for the in-person event with a referral listed made until online registration closes on May 3 will be entered. Both the referrer and the person referred must be registered to claim the gift card.
More than ever before, customers, investors, regulators, NGOs, and other key stakeholders are demanding transparency, and CFI research shows that transparency is vital for building trust with the public. In the session “Sticking the Landing: The 7 Keys to Trust-Building Transparency,” Beck will detail the seven principles that can help the broader food community benchmark and enhance transparency. In addition, she’ll feature case studies of companies that have implemented CFI’s Transparency Index on a path to developing strategies that align with company values and public expectations.
“Consumers are hungry to find out more about where their food comes from, and it’s our responsibility as members of the agriculture community to offer transparency and remove the mystery,” said Emily Ellis, manager, communications and content, Animal Agriculture Alliance. “Roxi’s session will provide attendees with the necessary tools to confidently engage in conversations and build trust with target audiences, which is a primary factor in positively moving the needle in public perception of animal agriculture.”
Beck is an active speaker, trainer, facilitator, and trusted advisor to food system thought leaders. She helps audiences think differently about earning trust. As director of consumer engagement for CFI and president at Look East Consulting, Beck brings nearly 20 years of experience working with clients across the food system, directing strategy and activities for consumer-facing food and agriculture initiatives. Whether working with registered dietitians, toxicologists, corporate executives, communication directors, restaurateurs, farmers, non-profit leaders, even consumers, Beck connects the dots on the varied pressure points that shape today’s food system, and helps organizations incorporate transparency principles and trust-growing approaches into their culture.
The annual Summit is a one-of-a-kind conference attended by a diverse group of decision makers, including representatives from farms, ranches, allied industries, food processors, restaurants, grocery stores, legislatures, universities, government agencies, and media. Media registration is complimentary. Representatives of media outlets can contact Emily Ellis at [email protected] for instructions.
Get involved:
Maximize your brand visibility and impact by becoming a sponsor of the 2024 Summit today! For more information on sponsorship opportunities still available, contact Logan Hall at [email protected].
Donate an item to the 2024 Silent Auction to support the 2024 College Aggies Online scholarship program. Previous auction donations have included goods and services such as artwork, quilts, jewelry, craft items, model farm equipment, gift baskets, gift certificates, food and wine, and sporting or entertainment event tickets. Fill out the request form or contact Grace Platte at [email protected] with any questions.
Check the Summit website for the most up-to-date information. You can also follow the hashtag #AAA24 for periodic updates about the event on social media. For general questions about the Summit please email summit@
The 2024 Summit would not be possible without the support of our sponsors: Farm Journal, Meatingplace, Successful Farming, U.S. Poultry & Egg Association, Watt Global Media, Cargill, Zoetis, American Feed Industry Association, broadhead. + Filament, Merck, United Soybean Board, Dairy MAX, Farm Credit Council, National Pork Producers Council, Pet Advocacy Network, Rabobank, Smithfield Foods, The Partnership, United Egg Producers, AdFarm, American Farm Bureau Federation, American Veal Association, Cal-Maine Foods, Cobb-Vantress, Inc., Edge Dairy Farmer Cooperative, Kemin, National Cattlemen’s Beef Association, National Chicken Council, National Pork Board, Phileo Lesaffre Animal Care, Progressive Dairy, Protect the Harvest, Sustainable Environmental Consultants, Trans Ova Genetics, Eggland’s Best, North Carolina Farm Bureau, and Vivayic.
About the Alliance:
The Alliance safeguards the future of animal agriculture and its value to society by bridging the communication gap between the farm and food communities. We connect key food industry stakeholders to arm them with responses to emerging issues. We engage food chain influencers and promote consumer choice by helping them better understand modern animal agriculture. We protect by exposing those who threaten our nation’s food security with damaging misinformation.
–Animal Agriculture Alliance
