GREENWICH, N.Y. — The beef industry is constantly evolving, and so are the cattle producers who drive it, as they work to keep their operations both profitable and viable for the next generation. Now more than ever, there is a strong emphasis on the “end point,” with producers who focus on terminal merit for quality beef and a sustainable bottom line being rewarded. Fortunately, there has also been major technological advancement made to help producers meet the demand.
Chip Kemp, director of Industry Operations for International Genetic Solutions, recently sat down with industry experts Mark Anderson, Dr. Randie Culbertson, Jamie Dail, and Dr. Ken Odde to discuss how cattle producers have been able to more readily make genetic progress in terminal traits without sacrificing the maternal traits that are so vital to their cow herds. So, how was this achieved? While genetic prediction has improved, what made this possible?
The conversation covers the critical role of phenotypic data collection linked to known pedigrees, advancements in whole-life-cycle indexes, the integration of genomics, and more. Watch the full “Targeting the End Point” video to learn more.
